Sonographer in the Making

Start with 5 posts: How to Study for ARDMS SPI, Ultrasound Physics Cheat Sheet, Sonography School Survival Guide, Abdomen Sonography Essentials, Best Study Methods. Each links to relevant products. Prepry has 73 articles.

900+ gynecology, 1,900+ abdomen, 1,000+ physics questions. Currently buried in collections. Feature them prominently on the homepage and product pages. No competitor matches this breadth in a per-product model.

The Ultimate Bundle is the #1 revenue product. Make it the hero. Show "Save $40 vs. buying individually" on the homepage. Add cart drawer upsell: when someone adds a single guide, suggest the bundle. MyUltrasoundTutor leads with bundles.

Set up a 3-email abandoned cart sequence: 1 hour, 24 hours, 72 hours after abandonment. Coordinate between Shopify's built-in email and Mailchimp to avoid duplicates. Include product images and a personal touch from the founder.

The coloring book is 3rd by revenue but 2nd by landing page traffic. Specialty-specific editions (Abdomen, OB/GYN, Vascular) could convert visitors who browse but don't purchase the current version. Low production cost, proven demand.

A $99-149/yr subscription tier that undercuts Prepry ($200/yr). Interactive flashcards with spaced repetition, timed practice exams, progress tracking, and a pass guarantee. Mobile-first. Free daily question for top-of-funnel acquisition.