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Content & Pinterest Strategy

Using storytelling about sound to drive traffic, authority, and sales

Overview

  • Pinterest - visual pins about sound and science cast the widest net. Pins last months, pulling curious people to your site through a search engine most competitors ignore entirely.
  • Blog - narrative posts tell stories, not lessons. Readers arrive curious, stay engaged, and build the traffic signals that make Google trust your domain for everything else you publish.
  • Interactive - embedded tools (cymatics simulator, etc.) turn passive readers into active explorers. Longer sessions, deeper engagement, and a reason to come back.
  • Product - each story connects naturally to something you sell. A cymatics post leads to the coloring book. A medical ultrasound history leads to exam prep. No hard sell - just relevance at the end of something they already enjoyed.

The Funnel

Step 1 - Pinterest

Visually striking pins about sound, cymatics, science history, nature. Broad audience - science lovers, teachers, art people, curious scrollers. Every pin links to a blog post on your site. Pins keep generating clicks for months.

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Step 2 - Blog Posts (three types)

Broad Stories
  • Cymatics - the man who made sound visible + the woman who solved the math
  • Titanic & sonar - how disaster invented echo-ranging
  • Navy & whales - sonar strandings
  • Bat echolocation - 200-year mystery
Study & Learning
  • How to study science - general skills, not ultrasound-specific
  • Test-taking strategies - useful for any cert exam
  • Learning retention - spaced repetition, active recall
  • Freebies + paid resources mapped to each skill
Ultrasound-Specific
  • Origin of medical ultrasound - Ian Donald story
  • Specialty exam guides - cardiac, vascular, OB
  • Pass rate analysis - ARDMS data breakdowns
  • Comparison posts - prep resources reviewed

Each bucket casts a different size net. Broad stories attract anyone. Study posts attract all test-takers. Ultrasound posts target buyers. All three build domain authority.

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Step 3 - Interactives

Sits at the end of each blog post as a second hook. If the reading didn't pull them toward a product, the interactive is there to try. Exploratory and playful - not structured like course content. Also bridges into the interactive experience section of the site, which itself funnels toward the LMS.

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Where each path leads

Traffic & SEO
Broad stories may never convert - but every visit builds signals that help everything else rank
Email Capture
Study posts lead to free resources, email list, nurtured toward purchase
Product Sales
Ultrasound posts + matched CTAs lead to courses, prep materials, LMS

Not every post leads to a sale. Different content serves different functions. The broad content builds the foundation that makes the specific content convert.

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Optional

Additional Products

Coloring books with cymatics patterns (separate market from exam prep). Printable study aids. Downloadable designs from the interactives. The blog and Pinterest already drive the audience - these expand if you want to create them.

Story Pipeline

10 researched narrative acoustics stories. Each teaches acoustic principles through storytelling, not instruction. Every story has researched primary sources, Pinterest pin angles, and a natural path to products. Sorted by impact - start from the top.

Tier 1 - Start Here

1
The Iceberg That Changed How We ListenThe Titanic, Reginald Fessenden, and the invention of sonar. A chance meeting at a Boston train station led to the first echo sounding of depth ever recorded. Covers echo, transducers, speed of sound in water.
Pin angles: Titanic imagery, sonar timeline, split image 1912 vs modern
Product link: Interactive sound wave demo -> study materials
2
When the Navy Silenced the OceanMilitary sonar and the whale strandings. 17 marine mammals beached in the Bahamas, bleeding from their ears. A Navy analyst who hunted Soviet submarines proved the correlation was undeniable. Covers propagation, decibels, frequency ranges.
Pin angles: whale photography, comparative decibel scale, stranding event map
Product link: Sound propagation concepts -> physics study guide
3
The Woman Who Solved the Sound Nobody Could ExplainSophie Germain hid behind a man's name to study math during the French Revolution. She saved Gauss's life, then became the only person in Europe willing to attempt explaining Chladni's vibrating plate patterns. She won. Her math built the Eiffel Tower. Her name wasn't on it until 2026.
Pin angles: "Her math built the Eiffel Tower. Her name wasn't on it." / Chladni pattern photography / "Color the shape of sound"
Product link: Cymatics patterns -> coloring book (the most direct bridge in the pipeline)
4
Spallanzani's BatsAn Italian priest blinded a bat in 1794. It flew perfectly. He blocked its ears. It crashed. This should have been the discovery of echolocation - instead it became a 150-year mystery. Covers ultrasonic frequencies, echo delay, Doppler effect.
Pin angles: "Nature invented sonar 52 million years ago" / bat echolocation diagram
Product link: Frequency concepts -> physics flashcards, question banks

Tier 2 - Build Out After

5
From Factory Floor to First HeartbeatIan Donald drove surgical specimens to a boiler factory to test if industrial flaw detectors could see inside a pregnant woman. His colleagues called his machine the "dinosaur-o-graph." Then it saved a life. The origin story of medical ultrasound.
Product link: The most personally relevant story for sonography students
6
The Concert Hall That Nearly Destroyed a CareerHarvard built an acoustically disastrous lecture hall. Wallace Sabine fixed it using only an organ pipe and a stopwatch. Then he designed one of the finest concert halls in the world. Covers reverberation, absorption, reflection.
7
The Deepest Sound on EarthThe SOFAR channel - a layer in the ocean where sound travels thousands of miles. Discovered during WWII to locate downed pilots. Later used for Cold War submarine detection. Whales use it to communicate across entire oceans.
8
The Singing Sand and the Booming DunesCertain sand dunes produce sounds heard for miles. Marco Polo reported it. Darwin described it. The dunes are performing cymatics at a massive scale.
Coloring book tie-in: sand dune patterns, wave patterns in sand
9
Breaking Glass with Your VoiceThe classic resonance demonstration, told through actual history. Bridges to destructive resonance in engineering (Tacoma Narrows) and constructive resonance in music.
10
52 Blue - The Loneliest WhaleA whale detected by Navy hydrophones that calls at 52 Hz, a frequency no other known species uses. Tracked for decades, always alone. Massive emotional pull, broadest possible appeal.
Pin angles: whale imagery + "The whale nobody can hear" / spectrogram visualizations

Content Calendar

Month 1
Stories 1 + 3 (Titanic/sonar and Germain/cymatics). Broadest appeal, most Pinterest-friendly. Cymatics story ties directly to coloring book. 3-5 pins each.
Month 2
Stories 2 + 4 (Whale strandings and bat echolocation). Animal stories perform well on Pinterest. Both demonstrate sound's real-world impact. 3-5 pins each.
Month 3
Story 5 + one Tier 2 story. Ian Donald bridges toward the sonography audience. Tier 2 story maintains broad appeal.

Each blog post internally links to one interactive on the site and one relevant product. Not a hard sell - a natural "if you want to explore this concept further" path.

Competition & Pinterest

Current landscape

ESP Ultrasound
1-2 posts/mo. Good voice, no SEO.
Prepry
1-3 posts/mo. Generic, promotional.
Pegasus Lectures
Blog dead since early 2024.
Everyone else
No blog at all.
Nobody is doing this.

No exam prep company blogs well. No one uses Pinterest. No comparison content exists. No specialty exam guides beyond SPI. First mover owns it.

Pinterest Boards

Six boards, ordered from widest net to highest purchase intent. Each board's description is written for Pinterest SEO. 1-2 new pins per day, vertical 1000x1500px (2:3 ratio).

1. How Sound Waves Work
  • The flagship board. Home of the illustrated biome series.
  • Underwater biome - wave cycle, crest, trough, amplitude
  • Cave/canyon biome - echoes, reflection, reverb
  • Forest biome - absorption and attenuation
  • City biome - decibels, interference patterns
  • Space biome - why sound needs a medium
  • Ice biome - sound travels faster through solids
2. Cymatics & Vibration Art
  • Pure visual appeal. High save potential. Curiosity magnet.
  • Chladni plate patterns at different frequencies
  • Water vibration patterns - stylized
  • "What does 432 Hz look like?" - frequency comparison
  • Sand patterns on a speaker - before/after
  • Resonance visualized - wine glass slow motion style
3. Sound in Nature
  • Broadest curiosity appeal. Biology, ocean, animal audiences.
  • Whale songs - how they travel across oceans
  • Bat echolocation - sound cone and return signal
  • Dolphin "sight" - natural ultrasound connection
  • Thunder - what it actually is
  • Bird song frequency ranges vs human hearing
4. Everyday Acoustics
  • Relatable, shareable. "I never thought about that" content.
  • Noise-canceling headphones - destructive interference
  • Your voice on recordings - bone vs air conduction
  • Why rooms echo - absorption vs reflection
  • Concert hall design - Sabine story tie-in
  • How autotune works - frequency correction
5. Physics of Ultrasound
  • The funnel board. Where curiosity converts to relevance.
  • How a transducer turns electricity into sound
  • Why ultrasound uses gel - impedance matching
  • How ultrasound builds an image from echoes
  • Frequency vs resolution vs penetration tradeoff
  • Doppler ultrasound - detecting blood flow
6. Study Tips for Sonography Students
  • Smallest audience, highest purchase intent.
  • Registry exam countdown motivation graphics
  • Physics formulas cheat sheet in biome art style
  • "What artifact is this?" teaser pins
  • Study schedule templates
  • Quick-reference charts - transducer types at a glance
The funnel in board form

Boards 1-3 cast the widest net - anyone interested in science, nature, or art. Board 4 catches the "I never thought about that" crowd. Board 5 bridges to ultrasound. Board 6 talks directly to buyers. A visitor doesn't need to follow this path in order. They just need to land on the site.

Prepared April 2026 - Keith Reed / Roots of Reason LLC